Show your sponsors exactly what they got
BrandAI watches the full match broadcast and counts how many seconds every sponsor logo was visible. The next day you have a report with frames as proof.
- Backboards1:11:54
- Floor1:09:08
- TV graphics27:47
- LED9:01
Leagues
One consistent measurement across all arenas. See which placements work best and price them with confidence.
Clubs
Show each sponsor their screen time and advertising value at the end of the season. Renewals are easier when numbers do the talking.
Sponsors
Independent measurement instead of the club's word. Every appearance has a timestamp and a frame you can verify.
Sponsorship without numbers is a guess
Sponsors pay for visibility. Yet nobody usually knows how long their logo was actually on screen. BrandAI replaces that guess with numbers you can check.
See a report
of clearly visible logos found
of reported cases are correct
screen time error
How it works
Nothing to install and nothing to label.
Send the recording
A file or link to the match broadcast. A recording from the broadcaster or league archive works.
Choose sponsors
Pick the sponsors and upload their logos. Several logos of one sponsor count as one.
Get the report
Within one day you receive PDF and Excel reports with evidence frames and video.
What a report looks like
An excerpt from one match report. You also get a PDF for each sponsor and an Excel file with every appearance.
| Sponsor | Screen time | Appearances | Share | Ad value | Most seen on |
|---|---|---|---|---|---|
| Šiaurės bankas | 1:51:22 | 761 | €37,681 | Court floor | |
| Kuro tinklas | 1:14:44 | 1075 | €14,077 | TV graphics | |
| Pieno ūkis | 1:01:37 | 451 | €12,166 | Court floor | |
| Draudimo namai | 37:46 | 469 | €5,908 | Referee apparel |
Inside the platform
Real screens from the demo account with fictional data. Open it and click around yourself.
What we measure
Screen time
Seconds the logo was visible in the broadcast. We analyse 5 frames per second.
Placement
LED boards, court floor, backboard, TV graphics and referee apparel. Each one separately.
Quarters
Time before the game, in each quarter, during breaks and after the game.
Size and legibility
How much of the screen the logo took up and whether it could be read.
Advertising value
What the same visibility would cost as a TV ad. The formula is shown openly.
Evidence
Frames and short videos with the logo marked and a timestamp. AI checks each one before a client sees it.
What visibility is worth
We turn screen time into euros using audience size and TV ad prices. Try it with your own numbers.
In the report, value is calculated for every appearance using its real size and legibility.
Accuracy we publish
We test on frames checked by a human that were never used for training. We show the numbers as they are.
Last checked:
We tested the system on 11 Lithuanian professional basketball matches across all arenas. A human checked 2,015 clearly visible sponsor cases frame by frame.
Small and rarely shown logos are measured less precisely. Such sponsors are marked with ≈ in the report together with the reason.
Every match gets an automatic check of 20 random frames. If accuracy drops a human reviews the match.
Frequently asked questions
What recording do you need?
The broadcast as viewers saw it. MP4 or another common format, ideally 1080p.
How fast do I get the report?
Within one working day of receiving the recording. The analysis itself takes about 20 minutes.
Do I need to label or train anything?
No. You upload sponsor logos and the system learns to recognise them on its own.
Are player shirts counted?
For now we measure arena advertising, TV graphics and referee apparel. Player shirt logos come in the next stage.
What happens to the recording?
We use it only for your report. It is never shared and is deleted after a set period.
Does it work for other sports?
It is built for basketball today. Football and other sports are in preparation.
See a report for your own match
Send us one match recording. We will prepare a trial report free of charge.
Book a demo